London based New Zealander Sam Peacocke has walked many paths in his short time upon this planet. Before becoming one of New Zealand's most prominent directors, he spent some time wearing a long white coat and safety goggles while doing a science degree at the University of Auckland, working with his hands as a carpenter,scribbling with a pencil at an ad agency and shouting into radios whilst doing events management. Oh yeah, he also spent a few years racing go-karts and driving rally cars.

Sam is well known for his visually unconventional, emotionally charged and highly narrative music promos which have become much more online based. He made his move into commercials directing a trio of spots for Nintendo one of which won a Gold Axis (New Zealand’s top advertising award). Sam has since worked on films for VW, Nokia, Virgin, Motorola and V Energy amongst others.

His Berlin Crystal Bear winning short “Manurewa” marked his first foray into narrative filmmaking. The film is inspired by the story of Navtej Singh, a shop keeper who was shotpoint blank behind the counter of his South Auckland liquor store during an armed robbery and died of his injuries 24 hours later.

International accolades include a Bronze in film craft at Cannes 2011 for VW, Silver at the London International Awards, Best Music Video at the NZ Music Awards and Best Performance Direction at the NZ Advertising Awards.